Philosophy

philosophy_twiggy

IT’S DOWNTOWN STYLE, UPTOWN.

Yves Durif is a Boutique Salon.

We see no difference between women and men, but view each client as a whole element. The focus is to bring the best out of everyone. We do not give you a Haircut– we give you a Hairstyle.

Our favorite style is the one which suits you, by enhancing your best features— creating a perfect balance between cut, color and makeup. We use and offer only the very finest of products– currently featuring L'Oreal's shining star– Shu Uemura.

Yves' favorite cut is one that looks great, even when you first fall out of bed... complete effortless style. The Oval shape is his Guru. All of his cuts aspire to that shape whether long, or short, or curly.

Consultation is Yves' obsession– he would never style a cut before being absolutely sure that the client knows exactly what is being done.

Yves takes his inspiration from the movie stars of the 60’s such as: Jean Seberg in “Breathless”, Brigitte Bardot in “And God Created Woman” and young French actresses such as Juliette Binoche, Audrey Tautou, and Léa Seydoux.

A haircut is a great medium to express yourself, and certainly is a better accessory than a Hermes bag.

Meet Yves Durif

philosophy_yvesbio

YVES DURIF, OWNER

Yves Durif's illustrious career began in Paris at the age of 17 inside of the celebrated Jacques Dessange Salon. Through passion and persistence he won over the hair and hearts of his clients and mentors and quickly became a sought after artist. At 30, he made his move to New York City where he met Bruno Pittini, artistic director at The Bruno Dessange Salon. Yves and Pittini quickly formed a bond and he often credits Bruno for helping him realize exactly what makes a haircut "work".

In November 1997, Yves Durif opened the doors to his namesake Salon nestled in a landmark brownstone in New York's Upper East Side. In 2008, he moved the Salon to its current location at The Carlyle. Over the past 40 years, Yves has garnered the trust and loyalty of a discerning, sophisticated clientele ranging from outré style-setters, to CEOs, socialites, celebrities, artists and elegant Manhattanites.

Yves' Talent has been featured in a number of print and online publications  including: The New York Times, Elle, Marie Claire France, Travel & Leisure, Harper's Bazaar, InStyle, Vanity Fair, W Magazine, Cosmopolitan, Yoga Journal, Fashion Pulse Daily, MTV, E!, CNN, MSNBC and A&E. Beautynewsnyc.com calls Yves "an artist, one of the fashion world's best stylists." His celebrity clients include Joe Scarborough and Mika Brzezinski of MSNBC's Morning Joe, fashion's muse Daphne Guinness and foremost yogini Elena Brower.

Yves' time in this business has given him a unique perspective on the underlying aspects of beauty and the perception of self. In his free time, Yves is a dedicated Yoga and Meditation Practitioner, as well as an Educator and Mentor to stylists across the US.

photograph by Alexander Berg

Education / Training

philosophy_education

STRAIGHT TO THE POINT

Yves Durif has established himself as a featured Artist and Educator at national and international Styling shows and events, including Montreal ABA, Aveda Congress, IBS New York, Prestige Paris, and Inter-coiffure New York. As an Educator and Creative Consultant for Profound Beauty, Yves shares his technical expertise in his series of "Straight to the Point" classes. Our recent union with L'Oreal provides Yves with yet another talented group to train.

Yves Durif gets “Straight to the Point” with his unique fusion of French and English techniques, the result of which is a strong cut with soft lines. He believes that a variety of tools – scissors, razor, comb and clippers– can be used in a Hairstyle. His technical skill is unequalled, and his creativity is evidenced by his ability to individualize unique looks for every client.

Durif’s infamous technique has garnered the trust and loyalty of a discerning, sophisticated clientele ranging from Downtown Style-setters and artists to elegant Upper East Siders. Some of his more prominent clients include Amy Fine Collins, Nina Griscom, Emma Thompson, Joe Scarborough, Mika Brzezinski, Daphne Guinness, Neil Young, Nancy Novogrod, and Erica Jong, among others.